The company website is one of the most important assets in today’s day and age. Consumers rely on the internet to find any product or service, and your website is how you portray your brand to the world and convince a user to choose your company over the competition. This means that a business must always take the time to make sure that their website is of the highest quality and a great reflection of the brand. It can be hard to know exactly what makes a good company website, so read on for a few key aspects which will need thought and care.
1. Immediate Impact
Consumers will visit many different websites when shopping online, which means that you need to make your homepage make an immediate impact once it loads. It is said that you have just 3 seconds to convince a visitor to stay on the page, so think about ways to immediately catch their attention. A few options include:
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A question
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Video/animation
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Bold colours
2. Reliable Host
You need to make sure that you have a reliable host for your website so that the site performs to a high standard, it does not let you down, and it is easy to manage. Choosing a web hosting company is an important decision, so you should always do your research first and choose a plan that suits your business requirements.
3. Simple Navigation
It should be easy to access each section of the website no matter where you are, which means that the navigation needs to be simple and easy to use. No-one will stay on a website where they get stuck or lost, so make sure that it is easy to get from one place to another.
4. Value
The website also needs to serve a purpose and have value. This will depend on your business but might include being able to shop online, make a reservation, or get in touch to find out more about the company and what you have to offer.
5. Well-Crafted Copy
The words that you use will be how you present your brand, so you need to make sure that it is well-crafted with no spelling mistakes or grammatical errors. If you are not confident in your own writing abilities, then you could enlist the help of a professional who will be able to paint your brand in a positive light and engage the visitor.
6. Sections
The website should be split into different sections so that the content is easier to digest. What these sections are will depend on your business but are likely to include:
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About page
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Products/services
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Customer testimonials/case studies
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Contact page
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Blog
There should also be links to the various social media channels from each section. Linking to your social media platforms will enable you to reach more potential customers on a much wider scale.
These are the key aspects that must be considered when designing the company website. Focus on each of these areas and make sure that you are happy with the results before launching the site. Doing all of this should help you to convert more visitors into customers and find greater success as a modern business.