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Developing an Authentic Brand Personality


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Developing an Authentic Brand Personality

Laura Beauparlant is the owner and Creative Director of Lab Creative. In her 18 years as a designer and entrepreneur, Laura has learned that aligning authenticity with brand design is a key ingredient to success in business. Laura is an award-winning speaker, offering inspirational and passion-filled presentations on branding and design to entrepreneurs and small business owners.

22 years ago, Laura was in a head-on collision with a drunk driver that completely changed the trajectory of her life. It was by far the most challenging experience Laura had ever had but something she would not change. It has given her the courage and drive to do everything she has done since. Two years ago, she had an epiphany in her business and realized she had so much more to do and to give, which has completely changed Laura's business model and transformed her business.

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