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Choosing Love Over Fear


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Choosing Love Over Fear

Michele PW (Pariza Wacek) is the best-selling author of the Love-Based Business series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction.

Michele was a copywriter for years. Her friends told her that she should teach a different way of writing copy because everyone hated the traditional way. Michele said hell no, there was plenty of great copy books and teachers out there — she didn’t need to add to the clutter. Then in 2014, her friend came out with love-based marketing, Michele looked at it and thought love-based copy. What’s the opposite? Well, that’s fear-based. And the philosophy downloaded into her.

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