Podcasts have seen a resurgence in popularity in recent years due to their accessibility and their hands-free ease-of-use when commuting and traveling. Podcasts are now starting to be used by businesses to explain their processes, create a deeper relationship with their customers, and showcase their company’s skills and expertise. Although podcasts are not often associated with legal firms due to concerns over ethics and confidentiality, podcasts are, in fact, an excellent strategy to grow your legal firm, whether you are an established brand or an up-and-coming business.
- Connect with and Find New Clients
One of the advantages of podcasts is that they allow you to communicate with your clients on a more intimate and personal level, giving your brand a friendly and accessible face which your clients can connect with. Through podcasts’ ability to share information and produce a platform which can personalize your brand and which clients can then communicate with through comments, you will be able to develop a relationship with your customers. Not only this but creating a podcast will make you accessible to new clients who may not have previously been exposed to your brand through your access to a new platform and a different audience.
- Exposure and Marketing Technique
Creating a podcast also creates a great marketing platform to advertise your brand. Digital marketing is extremely important due to the technology-centric world of retail, business, and professional services. Combining your podcast with other digital marketing strategies such as SEO and content marketing is important if you want to create an online presence for your business and develop your brand identity. Companies like justlegalmarketing.com can help legal firms to establish a basis of professional marketing such as content strategies, optimizing these with the right keyword campaigns, as well as advertising your podcast on platforms such as social media and your website, which your podcast can be connected to.
- Share Knowledge and Reliability
Podcasts also give you a great platform from which you can share your knowledge as a firm, which can showcase your team’s expertise. This will mean that more people are likely to see your business as reliable and trustworthy in terms of your services as they will be able to see the depth of knowledge and professional training you have in your chosen industry. In a way, when new clients are referred to you through your podcast, they will feel as if they already have an established relationship with you and your business.
- Network With Other Legal Entities
Podcasts are also advantageous for small legal firms as they allow you an opportunity to network with large companies and make connections. The development of these relationships can then lead to referrals, which are highly important in the legal industry. You can network with other legal firms and entrepreneurs through guest speakers, giving other businesspeople an attractive platform from which to advertise their own services. This can then lead to referrals for you and benefits for entrepreneurs who choose to subscribe to your podcast.